When doing Hot Hits back in the day for Mike Joseph, at boot camp he always stayed in our face about each live break being referred to as “a relate”.  He never called them a break or whatever… only “a relate”.  Obviously, that meant whatever we said had damn sure better relate to the target [...]

For years we’ve been discussing ways to take radio across boundries and make aspects of the local station brand not just available, but as a “go to” at the top of your daily digital adgenda. In fact, the very first blog in the archives relates to exactly this and I think Ketchum’s research is screaming [...]

Now that the left brain linear thinkers have come in and rewired all of your systems for maximum efficiency and cleaned out all of the right brain people who are impossible to valuate and are thus expendable, what is left for your ability to maintain the creative connection between your brand and your primary consumer?  [...]

This is a great 101 from AdAge.com on where we are in behavioral marketing and who creates the wake that thousands of others surf. Let me know what you think about your site and how we can maximize return on the investment it took to get the eyes and ears on it in the [...]