When doing Hot Hits back in the day for Mike Joseph, at boot camp he always stayed in our face about each live break being referred to as “a relate”.  He never called them a break or whatever… only “a relate”.  Obviously, that meant whatever we said had damn sure better relate to the target [...]

This might have gotten lost in your rush to get back up to speed after the long weekend, but is a very important exercise in the continuous reevaluation of your core target and how well you are engaging them. The areas for potential growth in the general audience may surprise you, but we all [...]