For years we’ve been discussing ways to take radio across boundries and make aspects of the local station brand not just available, but as a “go to” at the top of your daily digital adgenda. In fact, the very first blog in the archives relates to exactly this and I think Ketchum’s research is screaming [...]

This should generate some comments from the broadcast folks!  Why weren’t we streaming this concert as well as carrying it live?  We used to be the “go to” for events exactly like this.  How many even linked thru?  …..  Gar
So that’s what ‘The Golden Age of Radio’ was like …
Posted December 8th, 2008 by David
In [...]

Traditional vs. Emerging?

(as published this week in Consultant Tips on AllAccess.com)
In digesting some new research from Sapient on social networks, mobile, search and other forms of emerging (or non-traditional) media, and building marketing plans to utilize them, I was reminded of my first days in broadcasting back in the 1970s. Questions I never got [...]