Now that the left brain linear thinkers have come in and rewired all of your systems for maximum efficiency and cleaned out all of the right brain people who are impossible to valuate and are thus expendable, what is left for your ability to maintain the creative connection between your brand and your primary consumer?  [...]

I have now read so many executive summaries of the Nielsen Short Code Marketing Study that it’s easy to simply accept the quoted metrics and accompanying analysis. Are you convinced and are you seeing the same conversion rates and interactivity as the examples?
Before we bury everyone of our core constituents in a campaign, let’s [...]

This might have gotten lost in your rush to get back up to speed after the long weekend, but is a very important exercise in the continuous reevaluation of your core target and how well you are engaging them. The areas for potential growth in the general audience may surprise you, but we all [...]