I have now read so many executive summaries of the Nielsen Short Code Marketing Study that it’s easy to simply accept the quoted metrics and accompanying analysis. Are you convinced and are you seeing the same conversion rates and interactivity as the examples?
Before we bury everyone of our core constituents in a campaign, let’s [...]

Traditional vs. Emerging?

(as published this week in Consultant Tips on AllAccess.com)
In digesting some new research from Sapient on social networks, mobile, search and other forms of emerging (or non-traditional) media, and building marketing plans to utilize them, I was reminded of my first days in broadcasting back in the 1970s. Questions I never got [...]