The day of the gold watch after time served with a single company is long gone and the project-by-project employment model has now been the norm for much of America for years, so why do we in broadcast and marketing so lament moving on to the next project? Maybe because we feel that all [...]

No, I mean here, not Here.
When we all started out in Radio or Records, I don’t believe any of us saw ourselves in the positions we currently hold or certainly not doing the things we do every day.  How did we get here?  Did we aspire to do nine jobs simultaneously, often with diametrically opposed [...]

just had to let you in on this post in Ad Age….. great read and an even better gage of success.
 

Wanted: More Passion Brands
Once It Was Enough to Be Passionate Only About the Work. Not Anymore
Posted by Millie Olson on 06.17.08 @ 03:22 PM
 

Millie Olson

As a young copywriter I had to muster enthusiasm for Artificially Flavored [...]

Our radio industry seems to have had the passion squeezed completely out of it as the commercial investment companies have squeezed into it.  Why did the investors show up in the first place?  Because the product people had created such compelling entertainment that our margins were topping 50 and 60 percent.  So who wouldn’t want [...]