For years we’ve been discussing ways to take radio across boundries and make aspects of the local station brand not just available, but as a “go to” at the top of your daily digital adgenda. In fact, the very first blog in the archives relates to exactly this and I think Ketchum’s research is screaming [...]

Now that the left brain linear thinkers have come in and rewired all of your systems for maximum efficiency and cleaned out all of the right brain people who are impossible to valuate and are thus expendable, what is left for your ability to maintain the creative connection between your brand and your primary consumer?  [...]

Traditional vs. Emerging?

(as published this week in Consultant Tips on AllAccess.com)
In digesting some new research from Sapient on social networks, mobile, search and other forms of emerging (or non-traditional) media, and building marketing plans to utilize them, I was reminded of my first days in broadcasting back in the 1970s. Questions I never got [...]