Management is doing things right; leadership is doing the right things. – Peter F. Drucker
The National Academy of Sciences heard about leadership today, as did we who eavesdropped on the speech, and the question becomes whether we want to embrace what can be, or listen to the minority on why we can’t get there [...]

When doing Hot Hits back in the day for Mike Joseph, at boot camp he always stayed in our face about each live break being referred to as “a relate”.  He never called them a break or whatever… only “a relate”.  Obviously, that meant whatever we said had damn sure better relate to the target [...]

The day of the gold watch after time served with a single company is long gone and the project-by-project employment model has now been the norm for much of America for years, so why do we in broadcast and marketing so lament moving on to the next project? Maybe because we feel that all [...]

Now that the left brain linear thinkers have come in and rewired all of your systems for maximum efficiency and cleaned out all of the right brain people who are impossible to valuate and are thus expendable, what is left for your ability to maintain the creative connection between your brand and your primary consumer?  [...]

sign of the times in 2008.
Internet Tops Newspapers As News Source, Still Lags TV
by Erik Sass, Yesterday, 7:43 PM
The Internet is now the most popular source of news after TV, according to the Pew Research Center for the People & the Press, which released its year-end roundup of news media consumption last week. While TV [...]

I have now read so many executive summaries of the Nielsen Short Code Marketing Study that it’s easy to simply accept the quoted metrics and accompanying analysis. Are you convinced and are you seeing the same conversion rates and interactivity as the examples?
Before we bury everyone of our core constituents in a campaign, let’s [...]

Been listening to a lot of local radio and noticing that format basics are no longer required and, in fact, are almost a luxury now?  
The simplest radio 101 communication fundamentals just don’t fit into the schedule of announcers voice tracking way too many stations at once, and there just isn’t time to be aware [...]

Traditional vs. Emerging?

(as published this week in Consultant Tips on AllAccess.com)
In digesting some new research from Sapient on social networks, mobile, search and other forms of emerging (or non-traditional) media, and building marketing plans to utilize them, I was reminded of my first days in broadcasting back in the 1970s. Questions I never got [...]