Winter Beater Pt 2
Back in the day at KKRC-FM we did the Winter Beater contest where we gave away a not so new, not so shiny, beater to get you around for the winter without messing up your own nice new vehicle.  356 cubic inches of drift busting power and a new battery as often [...]

When doing Hot Hits back in the day for Mike Joseph, at boot camp he always stayed in our face about each live break being referred to as “a relate”.  He never called them a break or whatever… only “a relate”.  Obviously, that meant whatever we said had damn sure better relate to the target [...]

For years we’ve been discussing ways to take radio across boundries and make aspects of the local station brand not just available, but as a “go to” at the top of your daily digital adgenda. In fact, the very first blog in the archives relates to exactly this and I think Ketchum’s research is screaming [...]

The day of the gold watch after time served with a single company is long gone and the project-by-project employment model has now been the norm for much of America for years, so why do we in broadcast and marketing so lament moving on to the next project? Maybe because we feel that all [...]

Now that the left brain linear thinkers have come in and rewired all of your systems for maximum efficiency and cleaned out all of the right brain people who are impossible to valuate and are thus expendable, what is left for your ability to maintain the creative connection between your brand and your primary consumer?  [...]

OK, so we all are embracing new ways to expose new music and make it available for purchase at a time and in a way most convenient for the music fan.  I’m impressed that some of the oldest school companies on Earth are really getting creative in deploying assets to expose and monetize those exposures. [...]

I have now read so many executive summaries of the Nielsen Short Code Marketing Study that it’s easy to simply accept the quoted metrics and accompanying analysis. Are you convinced and are you seeing the same conversion rates and interactivity as the examples?
Before we bury everyone of our core constituents in a campaign, let’s [...]

This might have gotten lost in your rush to get back up to speed after the long weekend, but is a very important exercise in the continuous reevaluation of your core target and how well you are engaging them. The areas for potential growth in the general audience may surprise you, but we all [...]

just had to let you in on this post in Ad Age….. great read and an even better gage of success.
 

Wanted: More Passion Brands
Once It Was Enough to Be Passionate Only About the Work. Not Anymore
Posted by Millie Olson on 06.17.08 @ 03:22 PM
 

Millie Olson

As a young copywriter I had to muster enthusiasm for Artificially Flavored [...]