When doing Hot Hits back in the day for Mike Joseph, at boot camp he always stayed in our face about each live break being referred to as “a relate”.  He never called them a break or whatever… only “a relate”.  Obviously, that meant whatever we said had damn sure better relate to the target [...]

For years we’ve been discussing ways to take radio across boundries and make aspects of the local station brand not just available, but as a “go to” at the top of your daily digital adgenda. In fact, the very first blog in the archives relates to exactly this and I think Ketchum’s research is screaming [...]

The day of the gold watch after time served with a single company is long gone and the project-by-project employment model has now been the norm for much of America for years, so why do we in broadcast and marketing so lament moving on to the next project? Maybe because we feel that all [...]

OK, so we all are embracing new ways to expose new music and make it available for purchase at a time and in a way most convenient for the music fan.  I’m impressed that some of the oldest school companies on Earth are really getting creative in deploying assets to expose and monetize those exposures. [...]

It amazes all of us as we watch business people take over and reformulate art.  How many songs have been written by a senior accountant?  How many number one broadcasts have been hosted by major shareholders?  Did they buy into an accounting firm or a living breathing changing evolving creator of in-the-moment entertainment?  Yea.  It [...]

I have now read so many executive summaries of the Nielsen Short Code Marketing Study that it’s easy to simply accept the quoted metrics and accompanying analysis. Are you convinced and are you seeing the same conversion rates and interactivity as the examples?
Before we bury everyone of our core constituents in a campaign, let’s [...]

This should generate some comments from the broadcast folks!  Why weren’t we streaming this concert as well as carrying it live?  We used to be the “go to” for events exactly like this.  How many even linked thru?  …..  Gar
So that’s what ‘The Golden Age of Radio’ was like …
Posted December 8th, 2008 by David
In [...]