When ad revenues sharply decline what do you do with your magazine?  Make it more focused on the reader to increase circulation, word of mouth, demand and thereby ramp up revenue?  Of course not.  You do what everyone else in traditional media does today and change the product to better suit an advertiser’s message while [...]

This is a great 101 from AdAge.com on where we are in behavioral marketing and who creates the wake that thousands of others surf. Let me know what you think about your site and how we can maximize return on the investment it took to get the eyes and ears on it in the [...]