When doing Hot Hits back in the day for Mike Joseph, at boot camp he always stayed in our face about each live break being referred to as “a relate”.  He never called them a break or whatever… only “a relate”.  Obviously, that meant whatever we said had damn sure better relate to the target [...]

For years we’ve been discussing ways to take radio across boundries and make aspects of the local station brand not just available, but as a “go to” at the top of your daily digital adgenda. In fact, the very first blog in the archives relates to exactly this and I think Ketchum’s research is screaming [...]

Now that the left brain linear thinkers have come in and rewired all of your systems for maximum efficiency and cleaned out all of the right brain people who are impossible to valuate and are thus expendable, what is left for your ability to maintain the creative connection between your brand and your primary consumer?  [...]

just had to let you in on this post in Ad Age….. great read and an even better gage of success.
 

Wanted: More Passion Brands
Once It Was Enough to Be Passionate Only About the Work. Not Anymore
Posted by Millie Olson on 06.17.08 @ 03:22 PM
 

Millie Olson

As a young copywriter I had to muster enthusiasm for Artificially Flavored [...]